Brand representation in AI

Understand your AI brand visibility, not just mentions

See whether assistants name, recommend and cite your brand. Compare your share of voice, sentiment and source position against competitors.

Every plan includes every feature.

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AI Search Visibility

63 checks · 7 engines · last scanned 2 hours ago

  • Visibility

    68% +6

    named in 68% of checks

  • Citations

    41% +9

    linked in 26 of 63

  • Position

    3.2 +0.4

    avg rank in sources

  • Sentiment

    74 −2

    out of 100

  • Visibility
  • Citation rate

Top prompts

  • best customer service software for SaaS12240
  • best alternatives to Zendesk8160
  • help desk software compared on price6242
  • best help desk for a small support team3168
  • AI chatbot for customer support194

Cited sources

  • g2.com3823.7K
  • reddit.com3114K
  • zendesk.com2610K
  • capterra.com175.5K
  • youtube.com111.9K

Trusted by teams who track their brand in AI

  • GrowPhil
  • Listicle Backlinks
  • MIG
  • RuleTheTop
  • Veetree
Context

A mention can help, mislead or harm

An assistant may recommend your brand, list it as one option, or describe it negatively. EasyFetcher keeps the exact answer, the named brands, the cited sources and the sentiment, so LLM brand visibility is something you can read rather than guess at, and brand mentions in AI are judged on how they represent you.

Context matters more than the mention.

74out of 100Mostly positive
  • Positive62%
  • Neutral31%
  • Negative7%

Scored across 41 answers that discussed the brand.

Inside a mention

Four things recorded every time an assistant answers

A brand mention is not one fact. Whether you were linked or only named, how the answer described you, who it named beside you, and the response all of it came from — each kept, and each traceable.

  1. Named, cited or absent

    • Cited — named with a link52%
    • Mentioned — no link34%
    • Not named at all14%

    Across 50 answers in the last scan.

    Being named and being linked are different results. A citation gives the reader a route to your site; a mention leaves your brand in the answer with no way to follow it, and the same question can return either one depending on which assistant answers it.

    Work the mentions first — they are already halfway to a citation.

  2. How the answer described you

    74Mostly positive
    NegativeNeutralPositive

    Why it scored that“Recommended for small teams, though noted as pricier than the alternatives.”

    Tone is scored on every answer and kept with the one-line reason behind the score, so a rating you disagree with can be checked against the sentence that produced it rather than argued about.

    Read the reason before the score — it names the claim to fix.

  3. Who you were named beside

    • Zendesk31
    • Your brand26
    • Freshdesk22
    • Help Scout14

    Times each brand was named across the same 50 prompts.

    Assistants answer buying questions with a shortlist, so the useful question is not only whether you appear but who appears with you, and how often they are named on questions you never show up for.

    A rival named on prompts you are absent from is a page you are missing.

  4. The answer it all came from

    Which help desk is best for a small support team?

    For a small team the usual picks are Your brand if you want the broadest integrations, and Help Scout for something lighter.

    • g2.com
    • reddit.com
    • capterra.com

    Kept with every result, so a number always opens onto the text behind it.

    The full response is stored alongside the brands it named and the sources it cited. Nothing on the dashboard is a figure you have to take on trust; every one of them opens onto the text that produced it.

    Open the evidence before acting on the summary.

The full picture

One score without hiding the representation

Start with a 0–100 score and verdict, with visibility (40%), position (20%), citations (25%) and sentiment (15%) kept visible. Then compare the competitor leaderboard, share of voice and cited sources before opening the evidence behind each result.

61
Fair

AI search score

One number across every engine, weighted by what each signal is worth.

▲ 7 vs previous 28 days

Visibility40%
68

named in 68% of checks

Citations25%
41

linked in 26 of 63

Position20%
57

average rank 3.2

Sentiment15%
74

74 out of 100

Score by engine

ChatGPT72
Gemini54
Perplexity66
AI Overviews38
AI Mode45
Claude61

One score

Visibility, position, citations and sentiment roll into a single number, with all four parts left visible underneath it.

How it works

Track representation on a comparable schedule

Follow the same buyer questions across assistants and keep the evidence behind every result.

  1. 01

    Add domain

    Add your domain and declare the competitors you want to compare.

  2. 02

    Choose prompts

    Track real buyer questions using AI suggestions or question-shaped queries discovered in Google Search Console.

  3. 03

    Scan weekly

    EasyFetcher checks selected assistants every Sunday at 00:00 UTC so project results share the same timestamp.

  4. 04

    Review evidence

    Compare scores and competitors, then inspect the verbatim answers, cited sources, brand mentions and sentiment.

Start tracking

Every plan includes every feature.

Who it’s for

See what AI representation means for your team

Use the same recorded answers to assess visibility, citations, competitive presence and brand framing.

  • Brand leaders

    See whether assistants recommend the brand, merely name it or describe it unfavourably.

  • SEO teams

    Measure whether your domain earns citations and where it ranks among cited sources.

  • Content strategists

    Use exact answers and prompt-level gaps to identify buyer questions that need clearer supporting content.

  • PR and communications

    Check how assistants frame the brand and trace negative or inaccurate wording to the recorded answer.

  • Competitive intelligence

    Compare share of voice and promote newly seen brands to tracked competitors with one click.

Pricing

Every plan includes every feature.

Nothing here is locked behind a higher tier. You move up only when you need more domains, prompts or AI credits, never to unlock something you already rely on.

Starter

Perfect for solo marketers and indie makers.

$14/mo

Billed $168/year: save $60/yr

Start with Starter

What's included

  • Prompt Tracking: 10 prompts
  • 100 AI credits / month
  • 1 domain included
  • Competitor Citation Tracking
  • AI Visibility Tracking
  • White Label Dashboards
  • Unlimited Keyword Rank Tracking
  • SEO Analytics
  • Backlink Tracking
  • Competitor Research
  • SEO Audit & Technical Audit
  • Unlimited Clients
  • MCP Access: Claude, ChatGPT & Perplexity
  • Ready-made AI Skills
  • Prompt Library Access
  • Email support
Most popular

Pro

For freelancers managing multiple clients.

$69/mo

Billed $828/year: save $180/yr

Start with Pro

What's included

  • Prompt Tracking: 10 prompts
  • 200 AI credits / month
  • 5 domains included
  • Competitor Citation Tracking
  • AI Visibility Tracking
  • White Label Dashboards
  • Unlimited Keyword Rank Tracking
  • SEO Analytics
  • Backlink Tracking
  • Competitor Research
  • SEO Audit & Technical Audit
  • Unlimited Clients
  • MCP Access: Claude, ChatGPT & Perplexity
  • Ready-made AI Skills
  • Prompt Library Access
  • Priority email support

Business

For agencies running at scale.

$124/mo

Billed $1488/year: save $300/yr

Start with Business

What's included

  • Prompt Tracking: 10 prompts
  • 300 AI credits / month
  • 10 domains included
  • Competitor Citation Tracking
  • AI Visibility Tracking
  • White Label Dashboards
  • Unlimited Keyword Rank Tracking
  • SEO Analytics
  • Backlink Tracking
  • Competitor Research
  • SEO Audit & Technical Audit
  • Unlimited Clients
  • MCP Access: Claude, ChatGPT & Perplexity
  • Ready-made AI Skills
  • Prompt Library Access
  • Dedicated Slack support
Compare plans and monthly pricing

Prices shown billed yearly. Cancel anytime.

Frequently asked questions

How do you get your brand mentioned by ChatGPT?

To improve your chances of being mentioned by ChatGPT, publish clear, useful pages that answer the buyer questions you want to be associated with and make your expertise easy to verify. Strong third-party coverage and accurate brand information can also support recognition. No method guarantees a mention. Track the same prompts over time to see whether ChatGPT names, recommends or cites you, then use the recorded answers to guide changes.

How do I track AI brand mentions?

You can track AI brand mentions by running the same buyer questions across assistants on a consistent schedule and recording every answer, source, named brand and sentiment. Manual checks are possible, but they become difficult to compare over time. EasyFetcher automates weekly checks, preserves the answer verbatim and separates an unavailable engine from a genuine zero, so your history remains traceable.

What does a brand mention actually mean in an AI answer?

A brand mention means an AI answer names the brand at least once. It does not necessarily mean the assistant recommends it, ranks it highly, cites its website or describes it positively. EasyFetcher uses this plain definition for share of voice: the proportion of checks in which a brand is named at all. The answer text, citations, position and sentiment provide the missing context.

Why does EasyFetcher look beyond website traffic?

AI assistants can influence a buyer’s shortlist before that buyer reaches your website. If your brand is absent, merely listed, described poorly or supported by a competitor’s source, traffic reports will not explain what happened. EasyFetcher captures that earlier representation by recording the exact answer, the brands named, cited sources, source position and sentiment for real buyer questions.

Can EasyFetcher show whether AI mentions are helping my brand?

Yes. EasyFetcher shows the context needed to judge whether a mention helps: the verbatim answer, sentiment, cited sources and your position among those sources. You can see whether the assistant recommends your brand, includes it as one option or frames it negatively, rather than treating every name as equal. Weekly history also shows how that representation changes across comparable scans.

How does EasyFetcher make AI brand monitoring reliable?

EasyFetcher makes AI brand monitoring comparable by checking tracked prompts weekly at Sunday 00:00 UTC and storing every run append-only. Each check retains the full answer, named brands, citations, source position and sentiment. If an engine cannot be reached, the result is marked unavailable with the reason rather than counted as zero. That preserves the distinction between missing data and genuine absence.

Which AI assistants does EasyFetcher track?

EasyFetcher tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity on Starter; Pro adds Claude and Grok. Google AI Overviews and AI Mode are read from the live search result rather than an API because they are separate systems from Gemini with their own retrieval. All engines are checked against the tracked prompts included in your plan on the weekly schedule.

What happens when I start with EasyFetcher?

On day one, you add a domain, set its 10 tracked prompts and declare competitors. EasyFetcher can suggest prompts or discover question-shaped queries from Google Search Console. Every plan includes every feature; plans differ by domains, prompt allowance and AI credits. Scans run weekly at Sunday 00:00 UTC, not daily, and each result keeps the full answer so the score can be checked against the evidence.

See how AI represents your brand

Track the mentions, recommendations, citations, sentiment and competitors behind your visibility score.

Start tracking